In order to assess Web Analytics performance a benchmark is necessary. I have utilized several of the best maturity models available to create an aggregate report utilizing multiple ways to visualize the models. The models that this was modeled after are detailed at the bottom of this page. It is a difficult process to assess a level with a single word. Stéphane Hamel has been gracious in providing some feedback to help shape this as he is one of the originators who has performed extensive research around this topic.
Analytics
The Data Driven Business Week - eMetrics Conference
Want a chance to meet successful Web Analytics professionals? The Data Driven Business Week, eMetrics Conference is a chance to reach industry leaders from the corporate environment, vendor landscape, and contracting worlds. Attendees were presented the opportunity to attain actionable insights in key concept areas of web analytics through predictive and attribution modeling as well as the interconnectivity of data.
eMetrics New York City is Coming
Conference Information -
Emetrics 2011 New York City will be held October 17-21. If you are interested in how measurement technology can assist investment decisions, I will be posting content and analysis of this conference. Below you will find information for preparation of the analysis to be performed as well as a way to save on the conference. Shortly after the conference concludes, content will be added.
Analytics Industry in Boston – WAA Boston Symposium

Analytics Solutions- Omniture vs Google
Updated 5-4-2011
Site Catalyst version 15 is in the process of being rolled out so this article will be updated again shortly.
Omniture SiteCatalyst Page Naming Strategy
Taking the time to individually provide naming and hierarchy can drastically improve content reporting efficiency. There is no one correct page name strategy. This assumes a basic understanding of page name implementation and strategy further basics can be found in the references below.
One approach to page naming is to utilize URLs for content reports. This is the default method that Google Analytics currently utilizes and if no page name is defined Omniture SiteCatalyst defaults to this method as well. This takes almost no implementation effort and can fit certain needs.
The Top Web Analytics Professionals
We are looking to compile a list of the most influential individuals in the web metrics industry. This list will be comprised of those that lead the business intelligence industry through web analytics. The hunt is on for those that have acquired admiration, respect, and appraise from the community and have the greatest ability to affect the industry as a whole.
Omniture Plug-ins
Looking to extend Adobe - Omniture's SiteCatalyst measurement automation functionality? This can be accomplished by implementing a number of JavaScript plug-ins. These are pre-written functions built to easily insert further features for additional measurement capabilities. A list of these feature sets can be found on the Omniture Blog. These code snippets can be added to the core s_code file.
Automated Omniture Download Tracking
Omniture provides some great functionality for automatically tracking downloads with JavaScript for analytics.
Issues arise with the reliance upon JavaScript for measurement. Not all users have JavaScript turned on. The below script is an automated way to track downloads using server side passing of data.
Omniture Summit 2010 Recap
Omniture Summit 2010 was an overall great conference. Omniture managed to somehow outdo themselves this year by improving the production from 2009 with very little room to have done so. The summit had some great content and incredible keynotes. There were some really wonderful people sharing insights and experiences.
