In order to assess Web Analytics performance a benchmark is necessary. I have utilized several of the best maturity models available to create an aggregate report utilizing multiple ways to visualize the models. The models that this was modeled after are detailed at the bottom of this page. It is a difficult process to assess a level with a single word. Stéphane Hamel has been gracious in providing some feedback to help shape this as he is one of the originators who has performed extensive research around this topic.
The Data Driven Business Week - eMetrics Conference
Want a chance to meet successful Web Analytics professionals? The Data Driven Business Week, eMetrics Conference is a chance to reach industry leaders from the corporate environment, vendor landscape, and contracting worlds. Attendees were presented the opportunity to attain actionable insights in key concept areas of web analytics through predictive and attribution modeling as well as the interconnectivity of data.
eMetrics New York City is Coming
Conference Information -
Emetrics 2011 New York City will be held October 17-21. If you are interested in how measurement technology can assist investment decisions, I will be posting content and analysis of this conference. Below you will find information for preparation of the analysis to be performed as well as a way to save on the conference. Shortly after the conference concludes, content will be added.
Amazon Web Services Conference NYC
The Amazon Web Services 2011 Conference in New York City displayed the paradigm shift the IT industry is going through. The infrastructure as a service business model has been successfully implemented in many enterprises large and small. Several individuals from all over shared their experiences.
Analytics Industry in Boston – WAA Boston Symposium
The third regional Web Analytics Association (WAA) symposium came to Boston. Key association members are traveling to announce regional chapters throughout the Americas. This marks Boston, Massachusetts as a hub for the industry. The excitement behind the growth potential of the industry as a whole was clear.
Analytics Solutions- Omniture vs Google
Updated 5-4-2011
Site Catalyst version 15 is in the process of being rolled out so this article will be updated again shortly.
Omniture SiteCatalyst Page Naming Strategy
Taking the time to individually provide naming and hierarchy can drastically improve content reporting efficiency. There is no one correct page name strategy. This assumes a basic understanding of page name implementation and strategy further basics can be found in the references below.
One approach to page naming is to utilize URLs for content reports. This is the default method that Google Analytics currently utilizes and if no page name is defined Omniture SiteCatalyst defaults to this method as well. This takes almost no implementation effort and can fit certain needs.
Free Resource Online
Written by Andrew Fabbri
Edited by Jill Smith
Build an Enterprise Class Web Presence Free
Utilize
- Cloud Services - decrease reliance on overhead for hardware and internal IT department
- Open Source Solutions - free alternatives to expensive proprietary technology
Omniture Plug-ins
Looking to extend Adobe - Omniture's SiteCatalyst measurement automation functionality? This can be accomplished by implementing a number of JavaScript plug-ins. These are pre-written functions built to easily insert further features for additional measurement capabilities. A list of these feature sets can be found on the Omniture Blog. These code snippets can be added to the core s_code file.
